UP announced its first "evolution" in more than 15 years, introducing 7UP Lime Lemon, a "lime-led" reformulation.

It's the biggest update to the brand's identity (and taste) in 15 years.

The reformulation of 7UP spans the recipe, packaging and visual identity across the core 7UP lineup.

Using 7UP as a meat marinade might sound bizarre in the United States, but he learned that Filipino cooks have been using the ...

7UP has unveiled a revamped packaging design, marking the first significant update to its visual identity in more than seven years. The redesign not only aims to modernise the brand's look but also ...

7UP is putting lime first in what the soda brand is calling its biggest evolution in more than 15 years. Keurig Dr Pepper announced the change for the popular lemon-lime soda in a news release on ...

7UP is changing the taste of all its sodas to feature lime more prominently. The new lime-based flavor will roll out alongside a redesigned branding and new marketing campaign. The company is calling ...

When it comes to getting rid of colds, there are a lot of theories out there. Some people take Vitamin C tablets like they’re going out of style, others opt for zinc. Others still turn to 7UP to ...

7UP has unveiled a new visual identity, packaging, and positioning in its first major design overhaul in seven years. The redesign is the product of 7UP’s new ‘UPliftment’ brand strategy, which ...

In 7UP’s latest commercial, the soft drink is aiming for a montage of feel-good moments to create a warm, happy feeling — and they hit the mark. It’s hard not to feel nostalgic watching a series of ...

Sometimes it’s fun to mix everyday items with elements from the periodic table just to see what happens. In this case, the gang at Periodic Videos on YouTube decided to combine 7UP with lithium.