Los Angeles Times

Alicia Cox

Alicia Cox, founder and CEO of Prjkt Restaurant Group, is celebrated as one of the Los Angeles Times Orange County Visionaries for her transformative impact on beachfront dining along California’s ...
Orange County Business Journal

Alicia Cox: Redefining How People Dine at the Beach

Restaurateur Alicia Cox has had, as she describes it, an “incredible happenstance career.” “I love to create. I love hospitality. I love food and beverage,” Cox told the Business Journal. “I have ...
Orange County Business Journal

Alicia Cox: Extends Her Surf City Beachfront Reign

Alicia Cox took over the Bolsa Chica State Beach concessions when she was 35. That contract was set to expire this year, forcing Cox to defend the mini-food empire she built from the ground up. This ...
Orange County Register

Heritage Barbecue pop-up concept coming to Bolsa Chica State Beach

Heritage Barbecue, fresh off a James Beard nomination, and Alicia Cox, founder of Prjkt Restaurant Group (Sahara SandBar and SeaLegs at the Beach), have teamed up for a beach-bound barbecue concept ...
Los Angeles Times

Alicia Cox

Alicia Cox, the founder and CEO of Prjkt Restaurant Group, is a trailblazer in beachfront dining along California’s coastline, earning recognition for her innovative concepts and community engagement.