The sudden disappearance of Austin Li Jiaqi, China's "Lipstick King", from his highly anticipated online shows may imperil the live-streaming sales campaign of Taobao Marketplace in the middle of the ...

A top livestreamer in China has come under fire for ranting at a viewer who complained about the affordability of a $10 eyebrow pencil. Austin Li Jiaqi, a popular streamer on Alibaba's Taobao ...

Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese ...

A year after the “tank cake” debacle that saw Lipstick King Li Jiaqi temporarily disappear from social media feeds, the livestream industry is still reeling. As China’s most beloved livestreamer and ...