Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

Direct mail should be just that: direct. As Bill Cockburn of the Institute of Direct Marketing states, ìThe message must make an impact within the first seven seconds. That is the creative moment of ...

B2B marketers can use emerging channels to build pipeline when every channel has a clear role in the buying journey. Connected TV (CTV), programmatic audio, direct mail, and live events can create ...