The Beachwaver Co. — one of the earliest beauty brands to break through on TikTok Shop — is looking to translate its digital success into brick-and-mortar sales. First launched in 2012 by celebrity ...

As part of our “I Designed This” series, we spoke with Beachwaver founder and celebrity hairstylist Sarah Potempa about how a complicated styling technique she kept having to explain led to a patented ...

Beachwaver was founded 12-years-ago by Sarah Potempa (center) and her sisters and co-founders Erin Potempa-Wall and Emily Potempa.. Photos: Courtesy Company If your business still isn’t on TikTok, the ...

Sporting a sparkly dress and a Santa hat atop her distinctly pink hair, Sarah Potempa stood in front of her smartphone at her hair-care company's warehouse in Waukegan, Illinois. It was time to go to ...