One of the most historic American watch brands celebrates the 50th anniversary of a motorsports legend with this chromed-out watch.

Bulova and Shelby's new chronograph draws from the 50th Anniversary Daytona Coupe.

Add Yahoo as a preferred source to see more of our stories on Google. A watch is one of the most eye-catching accessories to tie an outfit together. Who hasn't been secretly thrilled when asked ...

Add Yahoo as a preferred source to see more of our stories on Google. If the phrase "quiet luxury" resonates with you, this watch might be your next purchase. From the outside, the Lunar Pilot flies ...

Your new favorite weekend watchers are here—Bulova’s four new ocean-inspired pieces are perfect for playtime. The collection celebrates four sea-faring animals. The Blue Tang Snorkel honors the ...

From racecar-inspired designs to minimalist and modern watches, shop these star-worthy picks for up to 40 percent off for a limited time. By Danielle Directo-Meston E-Commerce Editor If you purchase ...

View post: Walmart's ‘Surprisingly Comfortable’ $190 Patio Set Has Seating for 8 and a Coffee Table, Too This model is part of Bulova’s Marine Star collection, a grouping of styles that are inspired ...

A few months ago, vintage watch dealer Analog/Shift and legacy watch brand Bulova held a vote to see which iconic tool watch from Bulova’s past should be brought back into production. Voters seemed to ...

The Omega Speedmaster may have been the first watch to be worn on the moon, but it wasn’t the only one. A Speedmaster-esque Bulova prototype chronograph was also worn on the lunar surface by astronaut ...

A little over fifty years ago, Bulova became the only watch brand to accidentally land on the moon. The Apollo 15 mission of 1971, NASA’s fourth trip to the lunar surface, didn’t have the same ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. Bulova, a brand born in America 150 years ago, is supporting the Veteran ...

Bulova is a brand with many “firsts” in its American legacy. Now, the brand adds one more to the list: It may well be the first brand whose once $500 watch has now garnered $1,625,000 at auction.