Butlins is undertaking a review of its brand strategy, which could lead to a new look for the holiday group. The Butlins board is poised to agree a three-year future strategy for the business this ...

Home shopping specialist Marshall Ward has agreed a catalogue distribution deal with Bourne Leisure owner of Butlins, Haven, British Holidays, Haven Europe and Warner Holidays. The deal involves ...

Butlins is in the throes of a major brand re-evaluation, with the company’s board due to sign off a three-year brand strategy tomorrow that could include a revamp of the holiday company’s identity.