CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

The launch gives Roku users access to CTV’s extensive content offering, including hit CTV and Discovery series, CTV Throwback and CTV Movies, CTV’s suite of specialty channels, and more ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...