Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected to surpass $30 billion in 2024, according to eMarketer. That’s a 22.4% increase from $24.6 billion last year.

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

“On the glass" viewing has shifted decisively toward connected TV, where advertisers expect more than reach—they expect results. CTV has opened the door to a new era of accountability, where ad ...

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Connected TV homes in India are rapidly increasing, reaching forty million in 2025. Advertiser interest has grown ...

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV ...

Add Yahoo as a preferred source to see more of our stories on Google. Crystal ball . After a difficult year for traditional advertising, top ad-tech executives see some changes coming in 2024. Growing ...

Advertisers are closing the gap between search and connected television (CTV), targeting the introduction of advertising measurement and performance metrics. Customer data platform (CDP) Hightouch ...

NEW YORK—A new study from Gracenote highlights how ongoing problems with data and measurement are limiting the shift of ad budgets from linear TV to CTV advertising. The new "TV Audiences Have Shifted ...

Perion’s Todd Cohen breaks down seven structural failure points in CTV buying today, from app quality and reporting latency ...

We’ve hit a tipping point for convergent TV (CTV) advertising. Streaming has surpassed cable for the greatest share of viewers, commanding 38% to cable’s 31%. Industry predictions forecast CTV for the ...