Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that my loved ones and I like to ...

Jill Biden‘s feud with Trump and MAGA isn’t new. Their ongoing feud for years may have been fuel for Trump’s cologne ad campaign where he used a photo of him with her to promote it. He used this viral ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce's fans — or Beyhive— may not be happy with her new ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...