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Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

For businesses aiming to maximize their market potential, a competitor analysis tool may be able to provide valuable insight.

Businesses, big and small, invest heavily in marketing to attract more customers and boost sales. The goal of marketing is to reach the right audience on an affordable, effective budget, but when a ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Successful B2B brands are intensely focused on their customers, ...

Chicago, Illinois--(Newsfile Corp. - September 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released a ...

If you're a business owner or aspiring to be one, you've likely come across the term "competitor analysis," also known as competition or competitive analysis. But have you ever paused to consider what ...

Making smart marketing decisions is important if you want to grow your business, and a good competitor analysis tool can give you the information you need to understand what your competitors are doing ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Market intelligence is the actual data or information that relates to your business’s overall market. Market intelligence encompasses more than just who your target audience might be. The goal of ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

In today’s saturated markets, gaining a competitive edge means more than just offering a good product. It requires understanding what similar brands are doing and doing it better. That’s where a ...