While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

“Hi guys!” she said at the start of the makeup video. “If you haven’t heard already I’m dropping a brand new concealer… my Power Plush Longwear Concealer.” The Kylie Cosmetics founder went on to ...

Follow this easy 5 minute makeup tutorial for an everyday glam look using simple steps that deliver fresh, radiant beauty ...

Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Couples costumes can be totally adorable, but who really has time to spend hours creating the perfect costumes from scratch? I'm all about easy makeup, and Halloween costumes are no different. These ...

1. The nonnegotiable prep step: Primer does so much more than create an even base for your eyeshadow. “Primer grips onto eye ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Whether you plan on recreating them or not, you won't be able to turn away from these amazing makeup tutorials until the transformation is complete Kaitlyn is a former Assistant Style & Beauty Editor ...

Raise your hand if you've ever clicked into a makeup tutorial only to think, "Well, that's insane." We feel you. Because as much as we love makeup, not all of us want to wear a neon cut crease or a ...