NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today released "T he Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines ...
CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...