The promo, rolling out in Houston, buys designated drivers a free, non-alcoholic Heineken 0.0 when they designate their "DD' ...

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

HEINEKEN USA has announced a first-of-its-kind partnership with OpenTable, enabling diners to designate a driver directly in the booking process. Rooted in HEINEKEN USA's There's No Such Thing As Fine ...

The Super Bowl, an eagerly awaited event in American sports, transcends mere football; it’s a time for friends and family to converge, relish delectable food, sip refreshing drinks and revel in ...

A night on the town wouldn't be complete without having a designated driver: one person who stays sober so other members of the group can get home safely.A new report suggests that a designated driver ...

In theory, the "designated driver" arrangement seems pretty easy: You go out drinking with friends, one friend abstains, and that friend drives everyone home. But in practice, according to new ...

In effort to increase awareness of guest responsibility at events, the Atlanta Hawks, L.P. ("Hawks") and Arena Operations, LLC d/b/a State Farm Arena ("AO") , has launched a Designated Driver Program ...