President Joe Biden’s reelection campaign is staffing up on digital, with four key hires ahead of the Super Tuesday primary elections. On Sunday, the campaign named Ryan Thompson as chief mobilization ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. In an era when your brand's digital footprint is as crucial as its ...

If you want to know anything about what digital ads the Kamala Harris and Donald Trump presidential campaigns are running, and in what locales they're running which ads, Penn's Andrew Arenge is your ...

In 2024, campaigners have access to more digital channels than ever. Facebook and X (formally Twitter) remain a mainstay, but campaigns will also be looking to exploit newer platforms to reach the ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

WASHINGTON — The Biden campaign hopes voters who aren’t yet paying attention to the presidential race will watch at least some of Thursday's debate, but it’s not taking any chances. Campaign officials ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

COVID-19 vaccine campaign metrics. Credit: DIGITAL HEALTH (2024). DOI: 10.1177/20552076231220151 Kingston University academics and staff from the Royal Borough of Kingston upon Thames' Department of ...

If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...

When reduced-sugar gummy startup Häppy Candy debuted last fall it launched a free sampling campaign online supported by nano-influencers to help drive foot traffic to local retailers, gather consumer ...