Disney has initiated a multiplatform global campaign across original content, consumer products, live events and more to promote the importance of play-based activities in preschoolers’ development.

Disney Jr. Let's Play! returns to Disneyland August 8-10, 2025. (Photo Credit: Disney) Disneyland Resort is once again bringing back the Disney Jr. Let’s Play! celebration August 8 through August 10, ...

Take Back Sports is a youth initiative led by ESPN designed to get and keep kids playing sports. With only 38% of kids playing sports on a regular basis, we believe it's time for parents, coaches and ...

A Disneyland kids festival celebrating Mickey Mouse, Sofia the First, SuperKitties and other Disney Jr. characters will turn Hollywood Backlot at Disney California Adventure into a playground for ...

A burst of music, cheering kids and an appearance by Mickey Mouse set the tone for a day of play as families gathered for ...

Celebrate the "Disney Jr. Let's Play" event with live shows, meet-and-greets, crafts, and family fun at Disneyland Resort Aug. 8-10. LOS ANGELES -- Disney Jr. fans and their families are invited to ...

ESPN and Disney Jr. are encouraging preschoolers to get in the game through a new initiative which provides access to sports grants for families. Disney Jr. Play time is officially here! Families can ...