FLORENCE, Ala. (WHNT) — As of August 15, the Florence Police Department has implemented a new detail plan for downtown safety. It may seem quiet now, but downtown Florence recently struggled with ...

A historic Alabama marching band is heading to the 2025 Macy’s Thanksgiving Day Parade. Here’s how to watch them play.

FLORENCE — A host of fresh faces will call downtown Florence home in the next few months. New businesses will take root in the coming months along Dargan Street and Evans Street near the heart of ...

FLORENCE, Ala. — The City of Florence is joining the national and state America 250 observance ahead of the United States’ ...

After eight long weeks without a true staple to the Shoals area, the famous marquee Shoals theater sign is officially back up ...

FLORENCE — Main Street Alabama will host a New City Application Workshop from 1 to 4 p.m. on Jan. 21 at the Stricklin Hotel in downtown Florence.

FLORENCE – The city of Florence is asking a new question — not can it grow, but how should it grow? After a series of up and down years in past decades, the city's downtown is enjoying success. But ...