The Audi Ice Drive Experience is where 367hp meets -30°C. We slip, slides and learn the art of car control. I’m layered for ...

The Porsche Driving Experience is the flagship program of Porsche's North American performance and lifestyle group, created to familiarize enthusiasts, owners, and new drivers with the brand's sports ...

BMW is not just tweaking its track days, it is rebuilding the whole M playground from the ground up. With the new “Area M” program, the familiar BMW M Driving Experience is being turned into a broader ...

Car lovers are a tough group to buy for. After all, what do you give the auto enthusiast who has everything? Here's a great gift idea they'll cherish forever: A custom driving experience that speaks ...

Add Yahoo as a preferred source to see more of our stories on Google. “F1” fever is in full swing. Brad Pitt’s much anticipated auto-racing movie releases in theaters this week with tickets already ...

Driving enthusiasts have long expressed skepticism about the viability of electric cars ever evoking the same emotion, character, and driving dynamics of the Earth-warming cars of yore. Some models ...

BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a more international focus, a new hub location, and a wider set of events ...