Billboard The Stage at SXSW featured three nights of epic performances by some of the top artists in various genres enhanced by Azzaro Parfums Forever Wanted Elixir. By Evan Burke Billboard returned ...

A closer look at Paco Rabanne 1 Million Night Elixir, covering its scent profile, performance, and whether it's worth adding ...

A new expression of elegance and strength. NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper ...

Elie Saab believes in magic. Not in a Harry Potter, wand-waving sort of way, but magic in the form of fairy-tale storytelling and making dreams come true. I'm in Paris to meet the designer in his ...

On a rainy November night last fall, the Brooklyn Museum celebrated the American opening of “Thierry Mugler: Couturissime,” the first retrospective to celebrate the idiosyncratic world of the late ...

One of Dior’s most compelling scents has a new tailor-made bottle to match. The fragrance’s new 17 oz. bottle is the polar opposite of its predecessor with a clear, un-tinted exterior. Minimalist ...

When it comes to flankers, I'll admit – I approach with caution (I know some of you guys feel me on this one!). We've all been there: we find our signature scent that we become obsessed with, only to ...

The best men’s fragrances for summer and beyond.