The Florette brand is set to be launched into fruit for the first time, The Grocer can reveal. Although still at the discussion stage, Florette fruit could be launched as early as next year. The ...

Florette has announced a partnership with tour operator Jet2holidays offering shoppers the chance to win holiday vouchers. The on-pack promotion will launch on 1 May and appear on over six million ...

Leading UK salad brand, Florette, is strategically expanding its portfolio with the launch of a new dedicated ‘Essentials’ range. Designed to sit alongside the core brand offering, the new value tier ...

The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’. Viewers will be introduced to Rocket as it travels through the ...

French agricultural and food processing cooperative Agrial is expanding its Florette business in the UK with the acquisition of beetroot supplier Axgro Foods. Florette has concluded the purchase of ...

BJL is helping Florette stand out from the crowd this summer with an upbeat new TV campaign celebrating the salad brand’s natural growing credentials. The film launches on April 25th and showcases the ...

"Our field studies have unanimously shown that consumers not only lack the time and energy to cook, but struggle to include fresh ingredients and think of new ways to incorporate vegetables into their ...

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