Add Yahoo as a preferred source to see more of our stories on Google. It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are ...

Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

The Maya Archaeology Initiative is fighting claims by Kellogg North America that a bird depicted in MAI's logo is too similar to "Toucan Sam," the fictional spokesbird for Froot Loops cereal. MAI, a ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...