Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to ...

From the Geico Gecko to Chester Cheetah, we count down the cutest commercial characters that keep us laughing in between our favorite shows. 10.) Making his debut on the list is "the money you could ...