Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

Backed by a new fitting platform, the Qi4D drivers offer the greatest amount of customization ever offered by TaylorMade. Armed with more technology and player testing data than ever before, ...

When we talk about the importance of fitting, the natural thought might be that we mean getting the right specs. Narrowing down the optimal loft or shaft or even the perfect settings on your ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

TaylorMade is slamming the doors on the driver forgiveness battles. We’re back to an all-out speed war and TaylorMade thinks you’ll be fastest when your driver is the best fit for you. The company is ...