Add Yahoo as a preferred source to see more of our stories on Google. Innocent Drinks have reportedly been accused of greenwashing in a complaint to a watchdog over claims buying their smoothies can ...

An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand ...

Add Yahoo as a preferred source to see more of our stories on Google. Innocent Drinks has been accused of "greenwashing", after the UK's advertising watchdog banned an advert encouraging consumers to ...

In February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, ...

The UK’s Advertising Standards Association upheld complaint about environmental claims by Innocent is an important one for brand counsel to consider. Register for free to receive our newsletter, view ...