This is the third year I’ve published a life insurance agent’s to-do list. The list represents my humble attempt to suggest ways for agents to be more productive and effective in the year ahead. A few ...

Only a few years ago, with the onset of the COVID-19 pandemic, many in the life and annuity insurance industry believed that the direct-to-consumer channel would be a salvation — and that agents would ...

In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

It’s the most difficult common objection to overcome for most life insurance agents, especially those who are new or part-time to the business. It might even be worse than “I’m not interested.” At ...

David Price is the CEO and Founder of The Price Group, one of the fastest-growing insurance agencies in the country. The insurance industry has been transformed by technology, flexible work models and ...

For decades, the life insurance insurance sales industry has remained an enigma for many consumers. Befuddling sales processes, complex product offerings, and a lack of business transparency have left ...

David Price is the CEO and Founder of The Price Group, one of the fastest-growing insurance agencies in the country. Final expense life insurance is becoming one of the most important and accessible ...