Forget major luxury networks—this fan-favorite hotel brand just snagged top honors for its incredible value, predictable ...

Discover which hotel loyalty programs offer the best value in 2026 as point redemptions face increasing challenges.

Amex points now transfer to Leading Hotels of the World. Despite the 4:1 ratio, surprisingly low award rates could make this ...

Partnerships are a critical part of GHA's loyalty strategy. Creating unique and bespoke partnerships allows them to leverage the appeal of independent hotels while competing with larger chains.

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize earning points for free nights, while others emphasiz ...

Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Global Hotel Alliance is betting that simplicity, not scale, will win the next phase of hotel loyalty. With a transparent rewards currency and a sharp focus on leisure travelers, it’s carving out a ...

Problems arise when a loyalty program stops rewarding customer loyalty to the frontline businesses and becomes a financial ...

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty. ITC Hotels has overhauled ...

CNBC Select recommends AwardWallet and MaxRewards for easily keeping track of your credit card and travel rewards.