For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Motive and Geico have launched a partnership linking fleet telematics and safety data to potential commercial auto insurance discounts, part of Geico's ongoing expansion into the commercial market. As ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the country by market share.

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...