NEW YORK—If you think the ubiquitous television commercials for pharmaceuticals are already too long, a new report from the Video Advertising Bureau confirms your suspicions. According to the report, ...

Skyrizi, Rinvoq and Tremfya claimed the top three spots in the linear TV rankings in March. Seasonal OTC brands like Vicks and Afrin stayed highly visible, following the cold and flu wave. News ...

Snapchat has announced a new ad format designed for pharma brands, which attempts to both utilize trends for its user base and help brands comply with regulatory Rx ad requirements. According to Snap, ...

EDO’s report found that ads from pharma brands were 95% more effective on a per-impression engagement basis during regular-season NFL games than they were during primetime broadcast and cable.

But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers say ...

Johnson & Johnson looks set to continue battling AbbVie over ad spend in the second half of 2026 as the U.S. Big Pharma’s immunology drug takes the top spot for a second quarter in a row, according to ...