As many mass skin care brands turn to slick retail partnerships and targeted guerrilla-marketing techniques to spark sales (Maybelline and Burt’s Bees, respectively), Procter & Gamble Co. has created ...
Women's Wear Daily reports that Procter & Gamble Co. has created a 28-minute infomercial for Olay Professional Pro-X, quoting company execs who say the brand has been slow to drive trials. The ...
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