Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

In many ways, adding a third player into the greatest of all time argument (GOAT) for sodas would be like debating Michael ...

The Pepsi Challenge is going back out on the road in 2026 after the company claims Pepsi Zero Sugar heavily won out in its ...

The battle between Pepsi or Coke supremacy has been raging for generations, with no sign of the dispute coming to an end. The age-old rivalry pins friend against friend, restaurant against restaurant, ...

Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its existing flagship brand, as Donald Trump implied it would in a social media post.

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Coca-Cola made with pure cane sugar hit store shelves and fans love the new formula and it's delicious "bite." ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...