Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

Google's AI help document update offers new insight into the future of AI-powered Search campaigns.

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

Data-driven optimization will only get your Google Ads campaigns so far. You can have the perfect bidding strategy, the ...

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...