People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Robert Cialdini is the author of Influence, a book which has been, well, very influential. It has sold over 3 million copies. Influence is not only a fun read, but it is brim-full of some of the best ...