The "New Wave" takes the technique of a traditional perm without the strong stench and super-tight spirals, leaving hair with a slight bend commonly categorized as "beach waves." By Melissa Magsaysay ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Add Yahoo as a preferred source to see more of our stories on Google. In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle of womanhood if you will, especially ...

A homemaker in her 40s, Kim, 42 years old, from Hwaseong City, Gyeonggi Province, has been visiting a male-cut specialty franchise salon near her home since the beginning of this year. She spends ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

The perm is back and at some salons and barbershops on Long Island, they’re quite popular … with men. Inspired by K-pop idols, soccer stars, hockey players and TikTok, where the term #manperm has ...

Add Yahoo as a preferred source to see more of our stories on Google. Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro ...