Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

What goes into the Titleist sidestamp? This year we celebrate the 25th anniversary of the best-known ball in golf: the Titleist Pro V1 and Pro V1x. In 2000 the research and development team were ...

In controlled testing conducted by Titleist's R&D department, golfers showed up to a 35% improvement in directional accuracy when using AIM alignment designs compared to the standard Pro V1 side stamp ...