The iconic Smarties Candy Company is celebrating its 70 birthday with a brand re-fresh just in time for its busiest holiday — Halloween. But the candy from the third generation-run confectionery is ...

Most confectionery companies stock multiple brands in their portfolios to diversify and boost sales. Smarties, known for its namesake candy, has found atypical success for its 75 years in business by ...

Smarties Candy isn't looking to sell the company anytime soon but it might be open to acquiring others, Co-president Liz Dee told CNBC on Friday. Smarties Candy isn't looking to sell the company ...

For Smarties, those little rolled candies that someone dropped into your trick-or-treat bag every single Halloween, that particular holiday is big, big business. The company starts taking orders for ...

For over 70 years, the Smarties Candy Company has been manufacturing its signature rolls of that classic, multicolored treat out of a factory in Union, New Jersey. Twenty four hours a day, five days a ...

UNION, N.J. — When people ask Liz, Jessica and Sarah Dee what they do for a living, they often pull candy out of their pockets and say, “We make these.” The trio run Smarties, one of America’s iconic ...

For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...

Ghosts and goblins don’t scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween—a holiday they spend at least nine months ...

This is one of those product launches where we have to really think back to whether these have ever been a thing before. Because, surely, it would be crazy for the makers of Smarties to only start ...

Smarties Riesenrolle turns a simple craving for chocolate into a full-on nostalgia hit, sharing moment, and color-loaded snack break all at once. If you think it’s just another candy tube, you’re ...

Each Halloween, Americans across the country receive Smarties as one of the primary sweets in their haul, and for decades they have unwrapped the treasured roll of candies with the Smarties’s ...