Switzerland’s first tourism boom began with a poem. In the summer of 1816, Lord Byron spent a summer horsing around Switzerland with Percy Shelley and (the future) Mary Shelley. By July he had written ...

Kandersteg, located at 1,200 meters in the Bernese Oberland, is a peaceful winter village surrounded by the Blümlisalp Massif ...

The Tüfelsschlucht, or “Devil’s Gorge,” in Hägendorf is one of the Jura region’s most distinctive natural attractions. This 2 ...

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with ...

A HIGH-LEVEL delegation from Switzerland Tourism led by CEO Martin Nydegger was in Manila for a series of events aimed at strengthening ties with the Philippine travel industry and promoting the ...

The Switzerland Tourism office provides travelers with all of the information they need to plan a vacation or holiday in Switzerland. While Swiss neutrality, as well as its elevated altitude, may keep ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

In an effort to draw visitors to less-known regions throughout the summer, Switzerland Tourism has launched the brand new accommodation concept, Million Stars Hotel. Consisting of around 50 hotel ...

Switzerland Tourism unveiled its new e-learning program for U.S. and Canadian travel agents at this year’s Switzerland Travel Mart (STM). Set to launch Aug. 1, the Switzerland Specialist Gold-Level ...