System 1 has become a big buzz-phrase in the marketing industry—and deservedly so. The concept, developed by psychologist Daniel Kahneman, posits that decision-making is not entirely based on ...

Small, easy-to-carry cameras and lenses are hallmarks of the Micro Four Thirds mirrorless camera system and reasons enough for many to choose it over the full-frame competition. The OM-1 Mark II ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

In the latest of their new frontiers series, The Behavioural Architect’s Crawford Hollingworth and Liz Barker look at some of the myths that now surround Daniel Kahneman’s System 1 and System 2 ...

Only an evolutionary upgrade over its predecessor M4/3 image quality isn’t as good as full frame Video capabilities have room for improvement The OM System OM-1 Mark II (AKA "Mkii") is the ...

While no one can argue that the market research industry hasn’t been successful using mainstream methods, likewise no one can argue that we haven’t had our fair share of misses when it comes to new ...

The first OM System camera is here, and it’s fantastic. The OM Digital Solutions OM System OM-1 is the first camera that OM Digital Solutions has released since its formation, following the transfer ...