IAB Tech Lab released updates to its Privacy Standards Portfolio and is seeking public comment on proposed changes to the Global Privacy Protocol and a finalized Data Deletion Request Framework … The ...

Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices. The post IAB Tech Lab releases new privacy standards appeared first on MarTech.

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...