Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 8 years old. Every entrepreneur ...

Business owners often spend a great deal of time and resources on keeping their existing clients, by cultivating good relationships and maintaining a high standard of customer service. Consistently ...

Your first impression of someone may have less to do with them than you think. Here are the four hidden factors that really shape social judgments, according to research. For something that forms in a ...

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You’ve heard it a million times. Sometimes the phrasing is a bit different, but the main message always remains the same; be sure to make a great first impression, because you’re only going to get one ...

Human beings are built to size each other up quickly. These first impressions are influenced by a number of factors, such as facial shape, vocal inflection, attractiveness, and general emotional state ...