Alongside its newly-announced movie-inspired wave of Studio Series action figures, Hasbro has also unveiled a selection of ...

Hasbro expands its Transformers Age of the Primes line with Sky-Guard — a 5.5-inch figure that converts to robot, jet, and a ...

Hasbro is finally diving deeper into the Transformers lore as it continues to bring The Thirteen Primes to life. These Thirteen are the original Transformers that Primus, the godlike source of all ...

Hasbro is bringing back the Legacy Evolution Commander Class Armada Optimus Prime at $99.99 so it can combine with the new Age of the Primes Jetfire.

The Movie this August, Threezero has unveiled three MDLX edition action figures for Optimus Prime, Bumblebee and Megatron, as ...

NY Toy Fair 2025 was the place to be this past weekend, especially if you’re the type to get excited over some awesome collectibles. Hasbro took the opportunity to unveil some new items, like the ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. It’s important to know this as one of the original mecha designers ...