If you love cereal but wish it were just a little more convenient, you’re in luck. General Mills has added two new Cereal Treat Bars to their snack options, a new Trix Cereal Treat Bar and a new Cocoa ...

Silly rabbit, of course your Trix cereal looks different. That's because for the first time since Trix was introduced by General Mills in 1954, the brightly-colored cereal is not so bright anymore.

For some Millennials, few cereals are more nostalgic than Trix. But in 2016, the colorful corn puffs received a makeover after General Mills decided to remove artificial flavors and colors from their ...

Breakfast behemoth General Mills, maker of Trix, Reese's Puffs and Lucky Charms, said Monday it plans to remove artificial colors and flavors from its cereals by 2017, becoming the latest food giant ...

Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over the ...

We told you that General Mills was running a DC Comics promotion across their kids cereal line a few years ago. Well, they are back. Well, now we have a breakdown of who did what. There are four ...

To celebrate, General Mills Presents The Ultimate Saturday Morning Drive-In, curated by Tribeca Drive-In®, an event packed with classic cartoons and re-newed and improved cereals.