Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence to provide a personal shopping assistant to customers. It is Amazon’s effort to catch up with the tech industry and ...

Amazon Rufus offers an even-handed response to one of the most divisive questions in tech. Click to enlarge. (GeekWire Photo / Todd Bishop) Searching on Amazon for a trainer to convert my road bike ...

Just a few days before this year’s Prime Day sale, Amazon rolled out a new app-only chat feature to all US customers to assist with their shopping. Called Rufus, the AI assistant has been trained on ...

With the holiday shopping season underway, Amazon and other retailers are deploying AI shopping assistants. Not all consumers are on board.

Rufus is a free, portable utility that creates bootable USB flash drives from ISO files. As of 2026, the latest version is Rufus 4.13 — and it’s faster and more capable than ever, with built-in ...

Microsoft has been making it tougher and tougher to perform a clean install of Windows without a Microsoft account. And it’s about to get even harder. Windows 11 22H2, which is set to roll out later ...

Rufus is an excellent tool for making a bootable drive and installing an operating system. It has an easy-to-use interface and is lightweight. So, download Rufus from rufus.ie. Next up, we need to ...