Callaway, Good Good Golf
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The ad, titled "THE DRIVER," promoted Callaway's new Quantum Driver. Good Good produced the video, which featured group member Garrett Clark. In the clip, a woman reaches toward Clark's golf bag. He then pushed her to the ground and warns her, "Do not touch my new driver."
Good Good Golf recently posted a promotional clip for a Callaway driver, but the content featured in the video sparked outrage against the YouTube channel.
It was a Bad Bad decision. Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.
Popular content creator Good Good Golf has deleted a video that depicts a man shoving a woman to the ground who was reaching for his new Callaway driver.
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Good Good Golf removes driver ad, apologizes following online backlash
Callaway, Good Good’s equipment partner, said it was "disappointed by the content.”
A controversial video promoting a co-branded Callaway driver has been removed and apologized for, raising questions about creative judgment, brand oversight and the responsibilities that come with creator golf's growing influence.