VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

National tourism agency VisitBritain has announced deputy chief executive Patricia Yates is stepping up to the top job. The interim appointment comes as current chief executive, Sally Balcombe, steps ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

National tourist bodies Visit Britain and Visit England have teamed up with Airbnb to promote local tourism experiences, in a bid to drive visitor growth and boost ...

National tourism agency VisitBritain has this week officially launched the highly anticipated global screen tourism campaign. The campaign kicked off with a blockbuster-inspired film with Britain the ...

VisitBritain distribution and commercial services director Kenny Boyle is to leave the tourism agency. The key functions within his division will be positioned more closely alongside related ...

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing. Editor’s ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

Croft’s appointment completes a restructure at VisitBritain that began last year with a focus on creating a more commercially-minded organisation. He was previously regional director for Europe and ...