Zivame has launched campaigns like ‘Salesman bhaiya ka favourite bra’ and is known for featuring ‘real’ women in its ads. How has the advertising worked for Zivame over the years? Zivame’s campaigns ...

How Zivame is redefining intimate wear through adaptive design, comfort, inclusivity, and evolving consumer needs.

Started as a marketplace for women to shop for intimate wear from the comfort of their space, Zivame today is one of the leading lingerie brands in India, which also engineers products for Indian ...

Some customers of Zivame, an Indian online women’s intimate apparel store owned by Reliance Retail, have complained that their accounts were hacked, leading to the exposure of their personal ...

E-retail lingerie brand Zivame plans to invest heavily on digital to receive its targeted exponential growth in next few years, with major focus on content marketing and social media marketing ...

Zivame's Museum of Boobs In 2011, when homegrown brand Zivame was laying the groundwork in the lingerie space, consumer challenges were very different. With privacy being a top concern for many ...

New Delhi, Zivame will set up 60 offline stores in metros and tier I cities over the next 12-18 months, as the online intimate wear retailer looks to further strengthen its omnichannel play in the ...

Personal details of 1.5 million users of e-commerce retailer Zivame, mostly women, are on sale online for as much as $500. Hackers have put personal information on sale and are willing to sell it for ...

Zivame has rolled out its new brand campaign that showcases the ease, comfort and convenience of shopping for intimate wear on Zivame.com. “The campaign not only conveys Zivame’s category expertise ...

Companies today have figured out the mantra for success -- a data-driven, digitized customer experience. The Indian online lingerie store, Zivame, too is banking on this strategy. When the ...