The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.

Ashish Limaye, CEO & Founder of Craving Digital, speaks to Outdoor Asia about how technology is amplifying OOH’s creative ...

Executed by Walk The Talk, KFC launched a bold, multi-city Out-of-Home (OOH) campaign, the ‘Great KFC Feastival,’ that ...

IKEA Al-Futtaim has launched a clever and relatable Out-of-Home (OOH) campaign across the MENA region, including a ...

The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman fitness class.

This Karnataka Rajyotsava, Continental Malgudi took its celebration beyond cafés and kitchens—right onto Bengaluru’s streets.

These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies ...

Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an ...

The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the ...

MOMS, the outdoor specialist unit of Madison World, in collaboration with Shaadi.com, executed a culturally rooted OOH ...

The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.

The analysis, covering media spending from January 1, 2024 to March 31, 2025, found that OOH achieved an mROI of $7.58, ...