Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Audi kept the same recipe for this year’s Christmas ad, which is the same one used for the past two Christmases. But the brand isn’t focused on what stayed the same, but what changed. And this year’s ...

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of ...

Wondrlab will manage Audi India’s brand communication using a platform-first approach, creating a connected ecosystem across ...

The globally integrated advertising platform Adform announced May 2 its DSP-driven (demand side platform) programmatic campaign technology, which utilizes in-built carbon reduction capabilities, ...

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled ...