On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

Viktor Orlov is the CEO and founder of Asapty, an Apple Search Ads optimization platform. At Business of Apps London 2026, he ran a workshop on what actually drives performance on Apple Search Ads and ...

Bigger UA budgets do not always buy better growth. At higher spend levels, CPIs rise, audience capacity tightens, traffic quality becomes harder to control, and attribution becomes harder to interpret ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

Programmatic advertising has always promised automation. For years, that promise has centred on faster buying, broader reach, and more efficient campaign execution. But automation alone is no longer ...

In Q1 2026, the global micro-drama market entered a new era of AI-driven growth. What began as early experimentation has rapidly evolved into large-scale adoption, positioning AI-powered animation ...

Traffy is a performance marketing agency specializing in in-app traffic across 50+ GEOs. This piece breaks down what actually happens when campaigns scale — and why the same setup that worked at a ...

Yasin Kheradmand joined Stakemate two years ago as Head of Growth. He was handed a clear brief: grow the business without growing the team. At Business of Apps London 2026, he explained how he did it.

This is our infographic of the global app market. The data comes from the 2026 edition of our App Data Report, which has over 100 pages of insights into the app economy. These include app revenues, ...

Campaign management involves a constant flow of decisions. Teams review performance, adjust bids, compare creatives, check traffic sources, work with tracking, and react to changes in key metrics.

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...