Tariffs raise the prices of goods made at home, not just the imports they tax—an effect that standard pass-through estimates largely miss. Studying the 2025 U.S. tariffs, we find that about 26 percent ...

Simile raises $200 million in Series B funding at a $2B valuation to create synthetic consumer agentic twins for automated ...

Spread the loveIt’s a statistic that should stop every parent in their tracks, a number so stark it feels almost unbelievable ...

Higher prices have become a fact of life for many Americans — and it’s taking a toll. In a study by Simon-Kucher, only about one-third of respondents said they understood the impact of tariffs. But ...

COLCHESTER, CT — Given the persistently high average price of a new car, it’s crucial for shoppers to choose a model that’s worth their hard-earned money, keeps them safe, and meets their needs and ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.