Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...

KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.

Talk about a break-in gone wrong. After a brazen chocolate caper saw hundreds of thousands of Kit Kat bars vanish in Europe, the candy giant is beefing up security — and not just a little. Think less ...

Kit Kat shipments are getting extra security measures after a massive overseas heist led to the theft of hundreds of thousands of Kit Kat bars. KitKat Canada said it deployed security escorts over ...

Many brands and the Reagan Foundation sent their condolences to the Kit Kat team, while RHOSLC cast member Lisa Barlow and sweet treat aficionado Cookie Monster quickly denied any involvement. A truck ...

After thieves made off with 12 tons of KitKat chocolate bars, the company became the butt of many jokes on social media. Nestlé put out a statement on Sunday, March 29 through the KitKat X account ...

The timing of the theft, just ahead of Easter, added urgency to the case. Social media users reacted with a mix of humor and concern, speculating on the thieves’ motives and sharing playful theories ...

Is it break time? A broken-off piece of a Kit Kat bar, that is. While the famous "gimme a break" ad jingle might be stuck in your head now, it's also undeniable that Kit Kats are a great anytime treat ...

Dozens of different American and international Kit Kat flavors - Jenny Kellerhals Keogh/The Takeout Wherever you are in the world, there's a good chance you'll be able to find a Kit Kat. Although the ...

Surveillance video shows a woman crouching beside a Waymo self-driving taxi, trying to lure a beloved neighborhood cat to safety. A second later, the car drove off. By Heather Knight Reporting from ...

There's no time like the holiday season, and Hershey's is adding ways to make it even sweeter. The company announced four new products to its holiday lineup on Thursday, adding new twists to its ...

Kit Kat means something different depending on where you are in the world. “Japan has 40 diff KitKat flavors,” one X user mused in August. “In America we have English muffins that don’t rot.” That ...